Ali-style Chinese technology companies are releasing global influence

2018-09-07 15:44:09 62

  Ali just announced the establishment of "Dharma Institute", showing the ambition to lead the global technological progress, the day before Alibaba's market value once surpassed Amazon, among the top five companies in the world. With Ali as a Chinese technology company, it has got rid of the "cottage" label and become the "image spokesperson" of the Chinese economy.

  Internet companies have unparalleled openness, allowing their influence to spill over the world in the shortest possible time. In the new information age, the Internet can achieve more "small and beautiful" enterprises. The scale of enterprises is no longer a key issue. The Internet platform that can serve more small enterprises and small customers is showing unprecedented value.

  Internet companies no longer pursue the possession of resources, and no longer pursue to defeat their opponents on the plane. What Internet companies are pursuing is the optimization of the resource allocation structure and empowering all customers on the platform to help them achieve greater self-fulfillment. Ali has only 54,000 employees, but the Ali e-commerce platform has created 33 million jobs, which has subverted the traditional economic concept.

  In the 21st century, the most important source of energy is data. The more markets a company has, the more data it has, the more energy it has. In this sense, the Chinese Internet companies with the most energy can achieve greater value on a global scale.

【One】

On October 11, 2017, Alibaba officially established "Dharma Institute"

  At the moment, two news related to Alibaba have caused widespread concern. Today, Ma Yun announced the establishment of “Dharma Institute” at the 2017 Hangzhou Yunqi Conference, and will invest 100 billion RMB in basic science and subversive technological innovation research in the next three years. The research scope of “Dharma Institute” will cover quantum. Many frontier fields such as computing, machine learning, and human-computer interaction have helped Ali become the engine of innovation in the country and the world. This shows that Alibaba is not only a commercial company based in China, but also an active promoter of global technological progress. On the 10th of the US stock trading day, Alibaba's total market value once surpassed that of Amazon, becoming the first Chinese company to be listed among the top five global market capitalization companies. Although the market value of Ali has not yet stood above Amazon, it is Ali. The Chinese technology companies represented by the market have been well-received this year. Almost all well-known financial institutions are recommending Alibaba's stock.

  Jeremy Rifkin, author of the Third Industrial Revolution and president of the Washington, DC Economic Trends Foundation, said in an interview with the Financial Times: "China is experiencing an "Internet +" industry relying on Internet upgrades. The revolution. Digital Internet technology is the key technology to ignite this revolution. Alibaba, Tencent and other companies have become a model of new business models. China's successful Internet business model has been promoted globally through the ever-expanding Chinese economy. "China's technology companies have not only grown rapidly in terms of scale and profits, but have also got rid of the "cottage" label and become the new "image spokesperson" of the Chinese economy, showing unprecedented global influence.

【Two】

  China’s reform and opening up has been nearly forty years. In the past 40 years, China's industrial development has been repeatedly rotated, and Internet companies are the biggest darling of the Chinese market. Compared with the traditional companies that have grown up before, the openness of Internet companies determines that they can spill their influence to the world in the shortest possible time.

  The first wave of China's economic development has emerged as a manufacturing enterprise relying on foreign trade and domestic consumer markets. Typically, in the mid-1990s, the most striking “leading stock” in Shanghai was Sichuan Changhong. Today, manufacturing is still the mainstay of the Chinese economy, but it should be acknowledged that for a long period of time, China’s manufacturing industry is in the position of imitators and followers, so that although China’s industrial products are marketed globally, Behind these products, China's brand and corporate image are difficult to highlight.

  After the Southeast Asian financial crisis, infrastructure construction and real estate have become important growth engines. The Chinese economy has also experienced a wave of rapid and heavy-duty processes. Vanke, Wanda and other real estate companies have become hot "star companies", but real estate and infrastructure companies have come. It is said that most of them have obvious localization characteristics, and overseas expansion is also relatively recent.

  In recent years, the Internet has become the most active factor in China's economy and has become the "mainstay" in the process of economic transformation and upgrading. Compared with traditional manufacturing enterprises, Chinese Internet companies have gradually got rid of the role of “followers” and have become the leader in global industrial development, and have the ability to export models and ideas. Compared with real estate companies, Internet companies are naturally very open and can quickly expand overseas markets. Therefore, Chinese Internet companies naturally enter the center of the world stage compared to the previous Chinese leading enterprises.

【Three】

  Mankind is facing unprecedented historic changes. As Ma Yun, Chairman of Alibaba's Board of Directors, said, “Every technical revolution takes about 50 years. The first 20 years are basically the competition and development of pure technology companies. In the next 30 years, it is basically the application of technology. The technology will be applied to all aspects of society and society."

In this transformation, the shape of economic activity is undergoing profound changes. The role of large technology companies in this era is fundamentally different from that of large companies in the past. In the traditional economy, companies can compete for resources and possession. Whoever has more resources and uses it efficiently can have the strongest market competitiveness and defeat other competitors. Internet technology companies do not pursue the possession of physical resources. They connect to empower participants on the platform, so we have seen many pictures that we have never seen before, as summarized in the "Zhigu Trend": Google No mobile phones, but the open Android system can connect more than 4 billion mobile phones; Uber does not have a taxi, but it connects drivers and passengers around the world; Alibaba does not sell goods, but connects more than 200 worldwide The economy has billions of users; Alipay does not have offline outlets, but it connects global users and changes the payment method of more than 800 million people.

  In the industrial age, big is good, big is strong law is no longer established. The greatest value of the Internet is that it gives more ordinary people the opportunity to connect to the world at the lowest cost. In this era, Ma said what "Small is powerful, Small is beautiful" (small is strong, small is beautiful) ) is really realized. In the past, most companies focused on how to win more big customers, and today, companies that can win tens of millions of small customers can generate more energy.

  From the perspective of operating income and net profit, the top ten companies in the global corporate value rankings are not necessarily true “big companies”. But what is completely different from their predecessors is that the employment that Internet companies can incite is countless times their own size. Alibaba has only 54,000 employees, but only Ali's e-commerce platform has driven more than 33 million people. Alibaba has long been not only its shareholders and employees, but also belongs to users of every platform.

【Four】

  Internet companies are becoming "gateways" in the new era. To a certain extent, large-scale technology enterprises are “enterprise-based enterprises”. The platforms and data provided by technology companies are infrastructures such as water, electricity and coal for other enterprises.

In September, Alibaba's market value surpassed Berkshire Hathaway led by Buffett. To some extent, this is a historic moment. The six companies with the largest market capitalization in the world are all technology companies. There is no financial and investment institution. This is a time that has not happened in a hundred years. Why, on a global scale, leading technology companies are able to go beyond financial institutions and are at a particular value for technology companies.

  In the past economic operation, all market participants pursued the possession of resources. With its strong financing and asset management capabilities, financial institutions can penetrate the most aspects of the national economy and become the largest occupants of high-quality resources in this society. However, when the new technology of the Internet emerged, the company that could infiltrate social life most widely changed from a financial institution to an Internet company. Internet companies have the same place as financial institutions, that is, it does not need to produce physical products, but it also has a very different place from financial institutions. It uses technology and data, not human resources to reach every audience, it completely breaks. The embarrassment of "suspecting the poor and loving the rich" allows everyone to have equal opportunities.

  If the competition of traditional enterprises is based on the scale economy competition of a certain range of organizations, then in the Internet era, the competition between enterprises and enterprises is, in a certain sense, the competition of the number of users. Only the users with the most access can Win this era.

【Fives】

  People will think about a question, why is there no large Internet company in Europe? The answer is actually not difficult, because Europe does not have such a big "market."

The "market" of the industrial era and the "market" of the Internet era are completely different. In the industrial age, a global company provides standardized products in all markets around the world. A company can only enter a new market by hiring a few translations and doing a language version of the manual. Internet products are completely different. Its application scenario is highly interactive. Every Internet product needs to be in one place. It requires not only a few pages of instructions, but also highly localized products and operations.

  China is the largest single language market in the world with the same species. The Chinese population is three times the total population of the European Union. The number of Chinese speakers is ten times that of German. This provides the development of Chinese Internet companies to any other country in the world. Soil. Alibaba's global business empire, starting from the Chinese domestic market; and relying mainly on China's domestic market, Tencent has become the world's largest game company.

  As a new economic form, the Internet is different from the biggest feature of traditional production lines, which blurs the boundaries between producers and consumers. The new generation of science and technology revolution has entered the middle stage, and human beings are shifting from the information age (IT era) to the data age (DT era). As Ma Yun puts it, data is the "energy" of the new era and the most important means of production in this era. In the history of mankind in the past, for the struggle for resources was once alive and dead; and today, a large Internet platform, its ability to aggregate data to analyze data is borderless. We have seen that big data such as Tmall and other e-commerce platforms are already affecting the production needs of large manufacturing companies such as Haier. The only manufacturing platform such as “Amoy Factory” can enable many processing companies to fully utilize their “free time”. Capacity, "Made in Internet" is not a concept, but has actually changed the traditional production chain, we have entered a new era of data-driven production. In this sense, whoever has more data will have more wealth. The massive Chinese users relying on Chinese Internet companies like Ali are inexhaustible huge bonanzas.

【Six】

  Chinese people are eager to "harmony" culture, which is emerging in the Internet era with unprecedented value.

  The success of Chinese companies in the Internet age is not accidental, it is closely related to its rooted Chinese soil. Compared with the West, the gap between the rich and the poor in ancient China was smaller and the social mobility was higher, forming a very strong self-cultivation culture of “small wealth and security”. The e-commerce platform maximized this culture and allowed traditional Chinese to "Small and beautiful" temperament and Internet technology are perfectly grafted.

  When analysts compare Alibaba and Amazon, one point that is often mentioned is that Amazon will try to enter the field as long as it finds out where to make money; while Alibaba finds that this area makes money, it will be with the existing participants on the platform. Together, help the original participants to do better. The different attitudes of Alibaba and Amazon to self-employed business also reflect the differences between East and West values.

  The global influence of Chinese Internet companies, although related to their size and market value, is inseparable from the output of their models and values. Based on China's huge market, Chinese Internet companies even have model innovation and trial and error capabilities that transcend American companies. Taking Alibaba’s “new retail” as an example, China’s new business, logistics and payment system, which is relatively backward and has a weak commercial infrastructure, is itself driving the leap-forward development of China’s business model. The world's leading tools, and the "new retail" brings the online and offline comprehensive interaction scene, has become the imitation of Amazon.

【Seven】

  In the past, leading companies exported products to the outside world, and in the Internet era, leading companies could adopt a complete output model. The well-known "new four major inventions" in China - high-speed rail, online shopping, Alipay and shared bicycles - have changed the way people live in China, and they have also changed the way of life of people in other countries through the output of companies like Ali.

  Alibaba has a clear globalization strategy. Ma Yun proposed the eWTP (Global E-Trade Platform) initiative to improve the global trading environment with a new commercial infrastructure. He flew around the world to meet with politicians, and the topics discussed far exceeded the trade in goods. He is more concerned about how it can be global. SMEs establish an equal and easy-to-use business network.

  Ali’s global strategy is not floating in the air. In the past few years, Ali’s overseas mergers and acquisitions have been “stable and stable”. Ali acquired the "Taobao" in Southeast Asia - Lazada, Ant Financial invested in the Indian version of Alipay - Paytm, which has become the world's fourth largest electronic wallet. As analysts pointed out, Alibaba's overseas strategy is not only globalization, but also glocalization (global localization). Ali maximizes the local resources of overseas countries, empowers local partners, and exports technologies and models. Benefit users in the country.

  Today's Chinese Internet companies are no longer just “Made in China” products, but Chinese ideas, Chinese systems and even Chinese lifestyles. This is a picture we have never seen before.



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